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Consumers spent $6.4 billion on first day of Amazon Prime Day: Study

This represents a 5.96% growth year-over-year (YoY) for Amazon Prime Day in terms of sales New Delhi: Amazon.com Inc. generated a sale of $6.4 billion on the first day of its flagship shopping event ‘Prime Day’ in the US, according...

55% of sales come from the top 8 metros: Pulkit Bansal of Anko India

Pulkit Bansal, country head of Anko India on the Australia-based home and kitchenware brand’s India experience, marketing strategy and expansion plansNew Delhi: Australian homeware retail brand Anko entered India in April 2023 with an aim to get a piece...

Abhishek Ganguly, Puma: 43% of our biz in 2022 came from online

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

Influencer marketing platform One Impression raises $10 million from Krafton, others

The company will utilise the money to expand its offerings, accelerate product development, and grow its presence in international markets, the startup said in a statement Mumbai: Influencer marketing platform One Impression on Wednesday said it raised $10 million in...

6 trends that will dominate the D2C space in 2023

Adopting these trends will help D2C brands gain an edge in the marketD2C or direct-to-consumer brands have seen immense growth in the past few years. The year 2023 looks promising for D2C brands as well. The D2C market is...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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