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India Fashion Forum 2019

Technology in Fashion Retail: Revolutionsing consumer experience

Incorporating innovation that is both interactive and engaging has changed the dynamics of fashion retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well.To reshape...

Top 7 women in fashion retail

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved greatly...

Lenzing: Lowering the ecological strain by creating sustainable textiles

In the evolving scenario where the quest for sustainability is getting bigger day by day and consumers are raising concerns on environmental impacts posed by textile industries, Lenzing has appropriately positioned itself with its innovative range of products. From...

The Woolmark Company’s latest innovations with merino wool unveiled at IFF 2019

Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst providing direct access to the world’s most innovative technical performance fabrics and yarns for Spring/Summer...

IFF 2019 Special: 3 mistakes to avoid in online fashion retail

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce. The online...

Indian fashion retailers keep fingers crossed on rising online clicks without commensurating profits

Most Indian fashion retailers continue to ponder whether the online clicks are worthy enough to make profits. At the 2nd day of India Fashion Forum 2019, panelists expressed fear that several online customers prefer to see it online but...

The Woolmark Company demonstrates the latest innovations with Merino wool at India Fashion Forum 2019

Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst providing direct access to the world’s most innovative technical performance fabrics and yarns for Spring/Summer...

Outstanding fashion retail brands honoured at IMAGES Fashion Awards 2019

The 19th edition of India Fashion Forum (IFF 2018) was held on March 27 to 28, 2019 at Hotel Renaissance, in Powai. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends...

India’s shirt market shows high growth with women segment

India’s shirt market so far led by men is set be a part of women’s wardrobe with the latter growing at a compounded growth rate of 11 percent compared to 5 percent for men, according to Shirtopedia 2019 -...

Indian consumers close gap on urban-rural fashion divide

Indian Fashion is at a cross roads as consumer profile is getting blurred between a metro city customer with Tier I and Tier II cities due to increased penetration of internet, according to deliberation by experts on Day 1 of the...
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Mango launches Barcelona-inspired Summer collection on Myntra

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology New Delhi: Global fashion retailer Mango...
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