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Indian brands revive ethnic wear genre, increase space allocation in malls

Zainab S. Kazi - April 25, 2018

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

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Myntra Home has witnessed its selection scale by 70% YoY, offering over 1,700 brands and more than 500,000 styles Bengaluru:...

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