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ICLP

Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty

Global loyalty marketing agency ICLP (a Collinson Group Company) has revealed research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best...

79 pc Indian customers would cheat on their favourite retailers: ICLP Study

An ICLP study, in conjunction with a leading relationship expert, looks at psychological similarities between human and brand relationships, and sheds light into what retailers can do to improve customer loyalty during the holiday shopping season and beyond... Global loyalty...
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Mango launches Barcelona-inspired Summer collection on Myntra

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology New Delhi: Global fashion retailer Mango...
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