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House of Brands

Creaticity adopts a house of brands model

Creaticity will bring home furniture and decor brands from across the world to India, with 10 such brands in its portfolio by January 2025Mumbai: Pune-based Creaticity, which operates a leading destination for interior design solutions, is adopting a house...

We established the concept of digital-first franchising in India: Zenil Shah, MarcoWagon

Zenil Shah, founder of Ahmedabad-based B2B House of Brands MarcoWagon on bringing international brands to India with a digital-first strategy, posting 200% growth year-on-year since inception and launching a TJ Maxx-kind of store in IndiaNormally, when the next generation...

French Connection announces Siddhant Chaturvedi as its India brand ambassador

The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums Mumbai: UK-based Urbanwear brand, French Connection along with Myntra, has onboarded Bollywood actor, Siddhant Chaturvedi as its first...

The LYCRA Company to strengthen new stretch lines for private labels of Myntra, Flipkart Fashion

The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, and House of Brands, that includes the Private labels of Myntra and Flipkart Fashion, announce their partnership for developing new stretch lines...
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Meesho records 35% YoY increase in orders in 2024

Its growth is attributed to factors such as increased demand from smaller towns, rise in Gen Z shoppers, and...
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