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Harkirat Singh

Lessons To Learn: Best and worst decisions of fashion CEOs

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce while maintaining...

Expert Tips: 6 fashion retailers on how to service Gen Z

The retail industry in India is gradually maturing and going towards the next wave of evolution. For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience,...

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Style that’s sustainable: Retailers slow down; rethink fast fashion

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to the same. Fast forward fashion is leading to consumers shopping to their heart’s content, but this comes with some risks...

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also fashionable and attractive enough to wear for other activities. Darshan M, CEO, Deivee gives the...

Luring in the customer with innovative in-store communication

Unlike yesteryears, retailers today needs to entertain and engage customers, else buying can happen online as well. The only differentiating factor today is how well you can enter the heart and mind of the shopper while s/he is in...

Retail trends to look forward to in 2019

Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. It is the largest among all industries accounting to 10 percent of the country GDP and employs around 8 percent of the workforce.The...

Woodland to add 60 stores, strengthen franchise model in India

With changing lifestyles and increasing affluence, domestic demand for footwear is projected to grow at a faster rate than has been seen in India. Currently, India is the second largest footwear producer in the world, with footwear production accounting...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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