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Gunjan Soni

Jabong eyes doubling the revenue during festive season

India's leading fashion e-tailer Jabong is all set for the festive season and expects to see a doubling of its revenues. According to a ANI report: The e-commerce platform's core consumer base is constantly growing as the company has seen...

Myntra launches a musical logo in a bid to create an aural imagery for itself

Myntra recently launched its musical logo, adding a new dimension and enhancing its symbolic status as the curator of global fashion in the country. The 1.5 second acoustic theme is an ode to all that the brand represents and...

Jabong eyes 25 lakh shoppers, 8x revenue from Big Brand Sale

Fashion e-tailer, Jabong has announced its fashion festival – Big Brand Sale from July 29 to July 31. The sale is expected to have more than 2,500 international and national brands available at minimum 50 per cent to 80 per...

Myntra launches campaign to promote the first season of ‘Big Fashion Gig’

Myntra has kicked off a special campaign to promote Big Fashion Gig – the country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest...

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Legendary Indian Cricket all-rounder Yuvraj Singh has launched his sports lifestyle brand YWC on Jabong. YWC was launched officially last year in September. The brand which sells through its own portal www.ywcfashion.com will now also be available on Jabong and...

Jabong adds Forever 21 to its product portfolio

Online fashion portal Jabong has launched American fashion wear brand Forever 21 to its product portfolio. The brand will be available on Jabong in variants across the apparel, accessories and footwear categories, said an official statement from Jabong. “At Jabong,...

Myntra ties-up with Tommy Hilfiger; Indian shoppers pick TommyXGigi collection straight off ramp

Myntra has announced an association with Tommy Hilfiger, allowing shoppers to pick from the brand’s upcoming Spring ‘17 collection that was showcased tat the New York Fashion Week held at Venice beach in Los Angeles on Thursday. Shoppers will...

Myntra rejigs top-level management

Myntra has announced that it has witnessed a 100 per cent y-o-y growth in the month of January with the highest ever revenues of over Rs 850 crore in a particular month. Its extensive selection, unique brand partnerships and the...

Myntra launches ad campaign to announce flagship 'End of Reason' sale

Myntra on Tuesday launched a new campaign to promote the biggest and the most awaited fashion sale of the country, Myntra’s ‘End of Reason Sale’ (EORS). The 360 degree campaign, spread across all media,  announces the fifth edition of EORS to...

Myntra adds International casual fashion brand Esprit on its platform

Online fashion portal Myntra, has forged an exclusive online partnership with famed international casual fashion brand - Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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