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Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...
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Avenue Supermarts shares plunge over 8%

In terms of volume, 48.77 lakh equity shares of Avenue Supermarts were traded on the NSE and 1.41 lakh...
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