Groversons Paris Beauty
Fashion & Lifestyle
Athleisure sales soar as workwear becomes more comfort oriented
Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...
Fashion
Loungewear: Demand for comfort rises amid uncomfortable times
While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...
Fashion
Decoding the athleisure revolution in India
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...
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Latest News
Max Fashion launches new youth centric brand ‘Urban’
The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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