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Video, AR, influencers, vernacular & messaging to drive discovery of brands this festive season

With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...
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Retail Tracker: Store launches surged 44% in Q4 FY 24, East saw double growth

The fourth quarter of the FY 2023-24 also saw funds raised worth over Rs 1,100 crore by several D2C...
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