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Meesho is built upon the bedrock of technology: Nilesh Gupta

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Game-changing marketing strategies that redefined five brands

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...

Gillette net profit drops 8 pc to Rs 34.62 cr in Apr-Jun

FMCG major Gillette India has posted 8.09 percent decline in its net profit at Rs 34.62 crore for the fourth quarter ended on June 30, 2018.The company, which follows July-June financial year, had posted a net profit at Rs...

How is male grooming sector booming in India

Men’s grooming products, over the last few years, are beginning to collect more and more shelf space and mind share as the consumer warms up to the idea of grooming as an essential and regular activity. The market, over...

14 most valuable FMCG and Foodservice brands of the world

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom...

ASCI pulls HUL, GSK, others for misleading advertisements

Advertising watchdog ASCI has pulled up several companies, including Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading advertisements in July. According to a PTI report: During the month, the Customer Complaints Council (CCC) of Advertising Standard Council...

Gillette Launches Phantom & Venus Razors in India

Gillette has launched Phantom and Venus razors in India for men and women. Venus is a 3-blade razor that offers close shave and smooth skin in one stroke. Its 3-blade cartridge is combined with protective cushions and soft grip...

P&G plans global expansion for ‘Olay’

Cincinnati-based consumer products company, Procter & Gamble, sees its skincare brand, Olay, as a major source of future growth for both men and women. The company will launch Olay in 15 new markets by this year end, and...

P&G expands its men’s product portfolio

After seeing a 3.3 percent fall in sales last year, P&G has added new products to its men's product portfolio in order to persuade Gillette buyers and give a push to its sales. The new products - selling...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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