Fila India
Fashion & Lifestyle
Fila onboards Hailey Bieber as global brand ambassador
With the multi-year partnership, Bieber will collaborate with Fila to design signature sportswear collections and its first drop will be released in fall/winter 2024Bengaluru: South Korean athleisure brand Fila has tapped American model and entrepreneur Hailey Bieber as its...
Fashion & Lifestyle
What makes Fila unique is its attitude and aura of Italian heritage and workmanship, says Abdon Lepcha of Fila
Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...
Fashion
Athleisure: Riding high on innovation and trends
When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily nutrition charts – it was highly anticipated by fitness freaks all over India. Shilpa’s fitness...
Fashion
Fila to open 100 exclusive retail stores in India over the next 5 years
Fila India, owned by Cravatex Brands Limited, the Indian arm of the $150 million Batra Group, is adopting an aggressive expansion strategy in India.2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer...
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Latest News
Retail sales grow 8% y-o-y in March 2024: RAI Survey
According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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