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Meta, CAIT to upskill 10 lakh traders on WhatsApp Business app

The owner of WhatsApp, Instagram and Facebook also announced the launch of Meta Small Business Academy, a new programme to enable emerging entrepreneurs to learn digital marketing skills and earn a certificationNew Delhi: Meta on Monday announced it has...

Video, AR, influencers, vernacular & messaging to drive discovery of brands this festive season

With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...

Digital influence on Indian urban consumers rises up to 70 pc: Report

Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up to 25 percent for the non-food consumer packaged goods categories due to COVID-19-induced changes, new reports from Facebook India and...

Create virtual experiences to turn the tide: Facebook-BCG report

With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits such as increased focus on health and hygiene, a report from Facebook India and Boston...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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