Saturday, December 4, 2021
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Video, AR, influencers, vernacular & messaging to drive discovery of brands, shopping and celebrations this festive season

Video, AR, influencers, vernacular & messaging to drive discovery of brands...

With people spending more time online and continuing to stay at home as a result of the pandemic, video,...
Digital influence on Indian urban consumers rises up to 70 pc: Report

Digital influence on Indian urban consumers rises up to 70 pc:...

Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up...
Create virtual experiences to turn the tide: Facebook-BCG report

Create virtual experiences to turn the tide: Facebook-BCG report

With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and...