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Beyond Vanilla Selling: Fashion start-up apps that offer more

The fashion retail sector is one of the most dynamic industries in India. The sector has seen many changes in recent years. From retail stores to Omnichannel strategies, to e-commerce only companies, aggregator websites and curation apps, reverse Omnichannel...

Recycled fashion: The new e-tailing novelty

Picking on a predictable characteristic displayed by the average women shopper -- closet overflow, yet nothing to wear -- and borrowing a page from the success stories of some international players, some online startups in India claim to have...
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Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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