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The Romance of Denim & its Elements

Different elements like rivets, pockets, back pockets, buttons and threads not only make a denim complete but also set it apart from other items of clothing. Dr. Sanyogietaa Chadha, HOD, Fashion Design, Pearl Academy of Fashion discusses the essential...

History of T-shirts

The t-shirt today is one of the most comfortable categories. It finds space at almost every occasion. In fact, it is the comfort quotient that has made t-shirt the favourite of youth across generations. Images Business of Fashion maps...

Montegrappa’s New Icon Pen for Pelé

Montegrappa has been designing Icon Pen collection for Muhammad Ali, Bruce Lee, Elvis Presley, Frank Sinatra, et al. But this time to celebrate the FIfa World Cup 2014 in Brazil the label has designed the Icon Pen for Brazilian...
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Snitch opens its largest store in Vadodara, Gujarat

The new store is located at Neptune Trion, Vadodara New Delhi: Bengaluru-based men’s fashion and apparel brand Snitch has opened its...
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