Ed-a-Mamma

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

The new outlet of Pine Kids is located at Z Square Mall, Kanpur, Uttar Pradesh Bengaluru: Kids clothing brand Pine Kids from the house of FirstCry, an online retailer for multi-category baby products has launched its first EBO (exclusive brand outlet)...

The partnership will see the brand grow into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendlyMumbai: Reliance Retail Ventures Ltd. (RRVL) has acquired Alia Bhatt’s conscious kids and...

Reliance Brands would ultimately acquire the company, which specializes in providing sustainable clothing options for kids at affordable ratesNew Delhi: Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by...

How Alia Bhatt’s kids wear brand Ed-a-Mamma is using content to steer the future generations towards sustainability. Excerpts from an email interview with business head Iffat Haider Jivan…By N Bobo MeiteiNew Delhi: Ed-a-Mamma is a sustainable kids wear brand...

The line will be specially designed for teens between the ages of 11 and 17 years and will be exclusively available on Myntra.com and edamamma.com.New Delhi: Bollywood actress Alia Bhatt announced a line of clothing for teenagers. Named ‘Edheads’,...

In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. The self-funded start-up brand, caters to children in the age group of 2-14 years. It is a completely homegrown brand,...