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Retail
Majority of Indian businesses under-utilising data analytics: Report
Despite investing more in data-driven digital platforms and tracking systems, majority of Indian businesses are failing to utilise the data generated from online sources, reveals a new survey by global market insight firm Taylor Nelson Sofres (TNS).
Indian businesses are...
Retail
“Regional retailers can save up to 90% by targeted advertising on TV”
Srinivasan K A., co-founder of Bangalore-based Amagi Media Labs, talks about the concept of targeted advertising on TV and how it can benefit regional retailers who lack an all-India footprint Q. What is targeted advertising? How does it...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn
Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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