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Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...

Fashionable on the Inside: Analysing the Indian innerwear segment

The innerwear market has come a long way in India. From being just a functional wear category to becoming...
Indian Knitwear Market: Present and the future trends

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating...
Innerwear: A thriving market in India

Innerwear: A thriving market in India

Gone are the days when innerwear was positioned only as a garment of requirement. Today, among the core apparel...