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Small Clothes, Big Business: India witnesses boom in kidswear retail

The days when fashion was the exclusive preserve of adults are long gone. The millennial culture provided kids’ fashion with the much needed boost and unveiled the true potential of the segment to the fashion retail fraternity worldwide. Especially...

Disney & Me stores foray into India

Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands.DLF Brands announced the opening of two Disney & Me stores -- one each in Noida and Gurugram...

Coca-Cola India launches Thums Up Charged No Sugar

Coca-Cola India, one of the country’s leading beverage companies, has announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant with the same strong taste and extra...

Demystifying character licensing in kidswear

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category....

Character Licensing: Powerful growth instrument for kidswear brands

Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public. This category of licensing encompasses properties springing primarily from feature films, television shows, video...

Koovs brings out line inspired by Mickey, Minnie Mouse

A fashion line featuring Disney's popular characters Mickey Mouse and Minnie Mouse has been brought alive courtesy an association between online fashion destination Koovs.com and Disney. Together, they have created a 'Disney x KOOVS' collection, which offers ready-to-wear apparel and...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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