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Dipti Tolani

How the minimalist fashion brand Salt Attire captured consumer attention

The Mumbai-based brand's core concept revolves around the identity of a womanBengaluru: The lack of high-quality, well-made, minimalist clothing in premium fabric and appropriate fits inspired Founder Dipti Tolani to create Salt. The brand’s core aesthetic is inspired...

Fashion brand icons: Dipti Tolani of Salt Attire

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on Dipti Tolani Mumbai: No business can survive for long without a vision; even if it...

Women in Retail- It’s not easy to enter an industry where you don’t know anyone: Dipti Tolani of Salt Attire 

Dipti Tolani, founder and chief executive officer, Salt Attire takes us through her journey of building a women’s premium fashion brand Mumbai: Dipti Tolani began her journey as an entrepreneur in 2017. She entered a segment where she didn’t have connections...

Online 2 Offline: Connected commerce transforms the way fashion customers shop

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the second largest e-commerce market in the world by 2034, as per an IBEF Report. Online retail is continuing to...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...

Clicks To Bricks: Online fashion startup, Salt Attire, opens first offline experience store in Gurugram

Online fashion startup for women’s workwear, Salt Attire has launched its first offline experience store in Gurugram. Located at Galleria Market in Gurugram, the store will feature premium collections of workwear apparel, jewelry and niche segment of accessories.Apart from...
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