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Diptanshu Ray

Middle, rural India driving 'strategic priorities' of FMCG companies: Nielsen

The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the ‘strategic priorities’ of the FMCG companies, according to market research firm Nielsen. Nielsen defines middle India as urban but towns with population of...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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