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Dipali Mathur

Gender-Neutral beauty brands shatter traditional retail stereotypes

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a...

Personal care startups bet big on healthy, toxin-free products

One size does not fit all anymore! Consumer preferences are changing at a rapid pace with changing times. Today, shoppers are looking to personalise their beauty and nutrition buys to fit their individual needs and lifestyle choices. They are...

Super Smelly raises undisclosed amount from Lyte Investment Bank and others

Focussed on the personal hygiene needs of GenZ, Delhi-based toxin-free personal care products start-up, Super Smelly has raised an undisclosed amount within first seven months of their operations in its angel round of funding. The round was led by...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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