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Digital Transformation

Consumer Durables & IT

4 mega brands that faded into oblivion

Abhisar Narula -
These brands once had a cult following across the globe. But they failed to adapt to the changing times and today, they are all but forgotten…. New Delhi: Over the decades, brands like Apple, Netflix, Amazon and Facebook became household names....
Food & Beverage

Parle Products collaborates with IBM to drive digital transformation using cloud and AI

Indiaretailing Bureau -
Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM Consulting Bengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...
Finance and Funding

Google investing $10 billion in India’s digitisation fund: Pichai tells PM Modi

PTI -
Pichai met Prime Minister Modi here and also announced the opening of Google's global fintech operation centre in the Gujarat International Finance Tec-City (GIFT) New Delhi: Internet giant Google is investing USD 10 billion in India's digitisation fund, its CEO...
People

Tech icon of the week: Sandeep Jabbal, Shoppers Stop

Indiaretailing Bureau -
IndiaRetailing brings you a series on India’s key retail tech icons. Featuring Sandeep Jabbal, Chief Digital Transformation and IT Officer, Shoppers Stop, this week New Delhi: Today’s CIO must know how to leverage technology to create value for the business....
Beauty & Wellness

The Man Company: 2.7X conversion rates with live commerce

Krishna kushwaha -
How The Man Company partnered with live commerce platform Firework to reinvent its digital customer engagement powered by human connection The Man Company, a leading men’s personal care DTC brand specialises in a range of chemical-free grooming products. In addition...
Case Studies

How The Man Company used Shoppable Videos to power next-gen CX

Indiaretailing Bureau -
The Man Company partnered with live commerce platform Firework to reinvent its digital customer engagement powered by human connection The Man Company, a leading men’s personal care DTC brand specialises in a range of chemical-free grooming products.  In addition to...
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Beauty & WellnessIndiaretailing Bureau -

Personal Care Brand Mamaearth turns 7

Over the past seven years, the brand has significantly expanded its product portfolio and presence across the country and...
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