Dhirendra Gautam Chopra

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

Zainab S. Kazi - November 1, 2019

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

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Latest News

Beauty & WellnessIndiaretailing Bureau - April 23, 2024

Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...

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Payments

Razorpay announces ‘UPI Switch’ in partnership with Airtel Payments Bank

PTI - April 23, 2024

BharatPe launches all-in-one payment device BharatPe One

PTI - April 23, 2024

E-Commerce

Hyper-local e-comm firm magicpin plans to hire 250 people over next 6 months

PTI - April 23, 2024

Food & Beverage

US-based P.F. Chang’s opens second restaurant in India

Anagha R Ratna - April 23, 2024

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Dhirendra Gautam Chopra

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