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Deepika Padukone

Deepika Padukone enters into strategic partnership with Epigamia

Drums Food International, the parent company of fresh FMCG brand Epigamia, Monday announced a multi-crore strategic partnership with Deepika Padukone, which includes an investment from the Bollywood actress. The company, however, did not elaborate the funding amount."This investment is...

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

There's visible evolution in Indian fashion: Tarun Tahiliani

Veteran fashion designer Tarun Tahiliani, who has been in the industry for over two decades, says there's a definite evolution in the sense of style among people, given their increasing exposure. "When it comes to Indian fashion, there is a...

13 Celebrities Who Are Invested in Retail

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...

Myntra sees All About You as $100 ml brand in next 2 years

Online fashion retailer Myntra has recently launched its new fashion range-- All About You-- designed by actor Deepika Padukone. The new range called 'All about You', priced Rs 1,500 onwards, is aimed at women aged between 20-35 years. Myntra says that...

Bharat and Dorris Godambe: Committed Stalwarts

The iconic make-up artist and hairstylist duo, Bharat and Dorris Godambe, have worked with almost everyone in Bollywood in their career that spans three decades. They have created a niche not just by giving stars mannequin-esque appearance, but also...

Saree a Fashion Statement

Sanyogeitaa Chadha, head of deaprtment for fashion design at Pearl Academy of Fashion looks at the journey of essential ethnicwear ensembles that is glamourising women’s ethnic wardrobe.Tribal women in India either wore no blouse with their saree or dhoti;...

Biba Apparels Takes Stake in Anju Modi

Biba Apparels one of the leading ethnicwear brand in India, has signed an agreement for a substantial minority stake, in one of finest fashion and costume designer - Anju Modi. Biba has been an integral part of the retail...

Evolution of Fitness Industry in India

The fitness industry has come a long way from the days of the local akhadas to providing international services.Throughout prehistoric time, man's quest for fitness has been driven by a desire to survive and he did this through hunting....

Celeb-retail Symbiosis

From Devika Rani To Madhuri Dixit – Almost every actor has been roped in to launch a thousand products. From Lux and Digjam to Marlboro, Dabur and Macroman, companies have long loved using celebrities to endorse their brands.The trend...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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