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The changing dynamics of the men’s innerwear market in India

IMAGES Business of Fashion - May 31, 2019

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...

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Scent of success: What’s driving the growth of India’s fragrance market

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is...

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