Customer relationship management

Unified Commerce is the evolution of both multi-channel and omni-channel retailing that provides a seamless experience in the store, on the Web or anywhere customers choose to shop. The key unified commerce initiatives, such as enhancing customer engagement, collecting...

In the beauty and wellness business, an effective Customer Relationship Management (CRM) programme is critical to the long-term success of a salon or spa. It uses technology to manage and enhance client-salon relationships and reap in profits for a...

Talisma Corporation, a wholly owned subsidiary of Campus Management Corporation, is a Customer Relationship Management (CRM) software solutions provider. Talisma solutions improve customer satisfaction by integrating the power of e-mail, phone, chat, SMS text messaging, print, portal, and web...

In the retail industry, customer experience, satisfaction and service are fast becoming the limiting differentiators among retailers all over the globe. Increasing competition is fashioning pressure on retailers to improve both inventory turnover and customer service. Here, poor logistic...

Loyalty programmes have always played an important role in the organised retail sector for establishing customer engagement. Retailers want to increase their revenues because of enhanced customer relationships. Talking in detail about the same, Alistair Gordon, Founder and Managing...

Pita Pit, a Canada-based quick-service restaurant chain, specialising in wraps and salads, launched its first outlet in India at Gurgaon‘s Cyber Hub in November 2013. Nelson Lang, Founder and Canadian chef, shares information about the brand‘s marketing and pricing...

Growing popularity of mobile phones has pushed retailers to acknowledge them as a medium to connect with the customers. Time has come for retailers to accept the upcoming reality by integrating mobile technologies into retail.India of the 21st century:...

With the organized retailing in India growing at the rate of 25-30 percent per annum, malls are considered to be the next big happening thing. Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs and Retail, Alpha G:Corp assesses the...

Considering that success in developed retail markets has become more challenging, large global retailers are increasingly being compelled to look at the emerging markets to pursue their growth ambitions. This has been revealed in a recent report by Deloitte...

Retailing in India is an evolving science, and is getting more complex by the day. What does one mean by organised retail? How can selling evolve into retailing science? How can a one-shop retailer scale up to systematically grow...