Cotton Culture

Indian brands revive ethnic wear genre, increase space allocation in malls

Zainab S. Kazi - April 25, 2018

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

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FMCGGovind Goyal - April 20, 2024

How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...

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Home Decor & Furnishing

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