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Thums Up for Coke India as brand inches towards pre-COVID offtake levels

Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up. Accordingly, not only the Indian subsidiary's leadership, but also the global one has recognised the...

Coke enters immunity-boosting beverages category

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Investments for building long-term presence in India remain intact: Coca-Cola

Beverage major Coca-Cola's long-term investment plans in India remain intact despite coronavirus-induced economic turbulence, a key company executive said. Accordingly, the beverage major is expected to complete the earlier announced US$ 5 billion investment this year for creation of retail...

FMCG firms limit operations only to essential items

FMCG companies such as ITC, Nestle and Dabur on Tuesday said they are producing only the essential items at their manufacturing units amid the lockdown to prevent spread of coronavirus. According to a PTI report: The fast-moving consumer goods (FMCG)...

Coca-Cola India complies with government regulations during COVID-19 lockdown

The COVID-19 outbreak has proven to be a global pandemic of an unprecedented scale and resulted in a challenging time for everyone across nations. At this moment, the health, safety and well-being of the employees is of paramount importance...

Coca-Cola takes plunge into local language branding

Aiming to double its sales in the next five years, Coca-Cola India has initiated a strategy to take its brands to people in semi-urban and rural markets in local languages for better penetration and began the journey with Bengali. According...

Damodar Mall, CEO – Grocery Retail, Reliance Retail

  Damodar Mall is currently the Chief Customer Strategy Officer of Reliance Retail Ltd. He is the ex-Director, Integrated Food Strategy at Future Group and was part of Kishore Biyani’s core strategy team. Mall is also the author of 'Supermarketwala' ,...

India 4th largest market for smartwater: Coca-Cola

India, China and Southeast Asia drove the volume growth for Coca-Cola in the Asia Pacific region where unit case volume rose by 4 percent during the third quarter of 2019, the US-based beverages giant said on Friday.According to a...

Beverage-makers rush to capture India’s non-alcoholic malt drinks market

Seeing big opportunity in the country's non-alcoholic malt-drink market -- a niche but potentially a high-volume category -- global biggies such as Coca-Cola and Heineken have entered the beverage segment.A non-alcoholic malt drink is a high energy beverage, brewed...

Coca-Cola enters India non-alcoholic malt-drink mart

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican.The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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