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Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as...
Unlocking the elusive R.O.I in Omnichannel transformations

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Unlocking the elusive R.O.I in Omnichannel transformations

At the India Omnichannel Forum 2017 – held on September 19th and 20th in Mumbai, concurrently with the India...
Myntra launches its first ever ‘Myntra Beauty Edit’

Myntra launches its first ever ‘Myntra Beauty Edit’

Myntra has announced the launch of the first edition of the ‘Myntra Beauty Edit’, a two-day shopping bonanza that...