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Celebrity Endorsements: Breaking Through the Blur

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

Ghodawat Consumer onboards Raveena Tandon as Brand Ambassador for its Star Brand

The company also unveiled a new logo and packaging for its atta, rice, oil, and salt productsMumbai: Ghodawat Consumer Ltd. (GCL), the Rs1,600 crore FMCG arm of the Sanjay Ghodawat Group, has announced collaborating with Padma Shri and National...

Lee signs Bollywood actor Sara Ali Khan as its India brand ambassador

Denim brand Lee has also launched a new campaign that will feature Sara Ali KhanNew Delhi: Denim brand Lee announced on Friday that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched...

5 Indian celebrity-owned brands that were huge hits

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

Celebrity Branding: From endorsement to deeper involvement

In this day and age, celebrities are playing an ever growing role in modern culture, including consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility...

13 Celebrities Who Are Invested in Retail

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...
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Salon chain Cut&Style opens 130th outlet in Noida

The brand aims to launch at least 25 new outlets across India by the end of 2025Bengaluru: Homegrown salon...
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