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Social Media: The double-edged sword

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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