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Lingerie brands branch out into loungewear & activewear categories

During the pandemic, when people have been faced with extraordinary circumstances and are working from home, a lot of customers have felt the need for good quality loungewear sets. Keeping healthy and exercising at home also requires a functional...

Women Entrepreneurs: Redefining casual wear and lingerie retail

The women’s casual wear category in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved...

CEOs take on the future of fashion retail in India

The Indian fashion retail industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. However, the success of the fashion retail market is completely dependent on...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

CEO Vision 2030: Innovation and sustainability is the key to success

The Indian Retail Industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. The sector is rated as one of the pillars of the Indian economy...

Cash On Delivery: E-Commerce’s pain point

Shruti Barrot’s cash on delivery order, a white shirt, has arrived and the delivery executive is waiting at the door. However, Shruti had happened upon a cheaper, smarter piece, which fit her during her mall visit a day earlier...

Fashionable on the Inside: Analysing the Indian innerwear segment

The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Transforming Customers Into Advocates: Defining the connected customer experience

Today’s Consumers are very demanding and selective. They want relevant, real-time and personalized interactions with retailers and brands and they don’t hesitate to abandon brands that fall short of their expectations.The retail landscape has fundamentally changed, and gone are...

Premium lingerie brand Candyskin eyes Tier II expansion, to branch out into athleisure

Candyskin, India’s first premium lingerie brand launched in January this year, and based out of Mumbai prides itself on being made for women, by women. "There´s nothing more beautiful than a woman to feel comfortable in her own skin. We possess the most unique...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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