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Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

14 domestic casual wear and athleisure brands to get excited about

While, growth optimism has been all pervasive in the Indian economy for the last 10-15 years, many sub-segments in the apparel segment have demonstrated only single digit growth in the past. The saving grace for the Indian apparel industry have...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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