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E-tailers turn into brands, but can they survive?

Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...

Buttercups, a Luxury Liengerie Boutique in India

After spending 10 years in advertising, Arpita Ganesh planned to put a stop on her flourishing advertising career to launch Buttercups, India's first luxury lingerie boutique. She went to Dubai to train with Chantelle, to learn about bras, bra...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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