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Burberry Upgrades 57 Stores On Chinese Mainland

To change its old-fashioned image and attract more young consumers, the British luxury brand Burberry has implemented full upgrade of its equipment in 57 retail stores in mainland China.The company will provide its employees in these stores with Apple's...

Lancôme appointed actress Emma Watson as new brand ambassador

Paris based beauty and skincare company Lancôme has appointed Harry Potter fame actress Emma Watson as its latest brand ambassador. She joins league of other Hollywood beauties Julia Roberts, Penélope Cruz and Kate Winslet. In advance of the formal...

What ails Luxury Retail in India?

Urbanization rate is on the increase – and while there had been a few setbacks over the past few years, the Indian luxury retail market is firmly back now. The economy once again supports the rationale for...

Burberry extends Inter Parfums Pact

Inter Parfums SA’s fragrance license with Burberry Group have been extended by a year and Burberry’s right to buy the license has also been moved to 2012. “Burberry and Inter Parfums currently have a range of projects in various...

Burberry

The latest range of timepieces from Burberry is inspired by a rich heritage in innovation, style and British attitude. Referencing iconic details from the Burberry archive and drawing inspiration from the seasons ready-to-wear collections its full of vivacious designs...

Burberry acquires its Chinese retail

Burberry, the 150-year-old global luxury company, recently entered into an agreement to acquire the stores and related assets in China, which were being operated by its long-standing franchisees.This transaction is in line with Burberry’s strategy of unifying the brand...

Italian label ETRO opens in India

Italian fashion house ETRO opened the doors of its first India boutique at the Palladium Mall, Mumbai recently. The 1500 square feet store showcases men’s apparel, accessories for both men and women and home collections. The interior décor and...

Burberry`s `Retail Theatre` concept

“We are really excited to be launching `Burberry Retail Theatre` enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi-faceted content all over the world, directly to our...

Fashion brands online trends study

Online sales are leading the way as luxury and designer brands emerge from the challenging global economy. According to the Trend Report: Luxury & Designer Brands Online – a study of 20 online fashion brands released by PM Digital...

Oracle World Retail Awards 2010

Amazon bagged the 'Retailer of the Year' award at Oracle World Retail Awards 2010. The awards were presented on the concluding day of the World Retail Congress, which was held from October 25-27, 2010 in Berlin. The Congress, organised...
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How fashion brands are leveraging AI

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