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Home-grown brands ruled the chart: Euromonitor

Home-grown brands ruled the chart: Euromonitor

The data from market researcher Euromonitor shows that  home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle...
Kung Fu Panda notches up brands deals worth Rs 20 crore

Kung Fu Panda notches up brands deals worth Rs 20cr

American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3...
Horlicks educate women by running Twitter campaign

Horlicks educates women by running Twitter campaign

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main...

No surprises here… Rs 20,000-crore Amul is officially India’s most meaningful...

As per a recent study undertaken by Havas Media, Gujarat Cooperative Milk Marketing Federation's (GCMMF) Rs. 20,000-crore power brand...

Dish TV Appoints MEC India as the New Media Partner

Dish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, has announced a new partner...

Cheese:The Next Big Market in India

India is the largest producer of milk, which is the most widely produced agricultural commodity worldwide. With annual production...

Oats Making Waves at the Indian Breakfast Table

The health driven change in eating habits has extended the window of opportunity for manufacturers to roll out a...

Getting it Back

With a constant barrage of bad news and no news, we often overlook how the Indian consumption story continues...

Indian consumers seek more deals with rising prices, retailers reworking discount...

Indian consumers are seeking more deals and are even willing to hop around stores to get the best bargain...

Junk the Junk

The word “Snack” is understood differently by different people. Often described as quick light meals, or as foods consumed...