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Britannia to add 50 new products to portfolio by March 2020

FMCG major Britannia Industries has plans to launch around 50 new products under its existing as well as new categories by the end of the next fiscal as part of efforts to be a total food company, said a...

Britannia’s Deuce to make biscuits premium, democratise chocolates

The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia."The role that Deuce...

Britannia launches ‘Pure Magic Deuce’, first ever ‘bridge product’ in biscuits

Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods.A company release said the product consists of a dark, crispy biscuit with a slab...

Swiggy appoints Vishal Bhatia as CEO of New Supply business

Food ordering and delivery platform Swiggy said it has appointed Vishal Bhatia as its CEO for ‘New Supply’ vertical. According to a PTI report: The ‘New Supply’ business line will be focused on Swiggy’s strategy of giving consumers a greater...

Britannia to increase distribution footprint post initial GST hiccups

After facing initial GST hiccups, FMCG major Britannia is looking at increasing its distribution footprint and winning market share from local players. According to a PTI report: The company, which witnessed de-stocking in trade channels due to migration to GST,...

Britannia plans Rs 1,000 cr plant in Maharashtra

FMCG major Britannia Industries plans to set up its largest plant at Ranjangaon Food Park in Maharashtra with an investment of Rs 1,000 crore, a company official said on Monday. "The company is planning to set up its largest plant...

Britannia to tap opportunities in bakery business, adjacent macro snacking space

FMCG major Britannia is scouting for profitable growth opportunities, especially in the bakery segment, to strengthen its position as a leading food company in the country, according to the company's annual report. According to a PTI report: "Going forward, your...

Supreme Court gives Britannia, ITC chance to settle dispute out of court

The Supreme Court today gave an opportunity to Britannia Industries Limited and ITC Limited to settle their dispute regarding the alleged deceptive packaging of their digestive biscuits out of court. According to a PTI report: "The matter is adjourned sine...

Jmart: Making shopping convenient for customers

Jmart Pvt. Ltd. is a chain of convenience stores in Delhi-NCR promoted by Alisha Retail Private Limited, a part of RJ Corp – the largest bottler for Pepsico – with diversified interests in beverages, food, beer, milk, ice-cream, stem-cell,...

Britannia expands premium cookie category, launches Wonderfulls

Biscuit maker Britannia Industries has expanded its product portfolio under the popular Good Day brand with the launch of Wonderfulls in the premium cookie category, a top company official said. According to a PTI report: The company which retails biscuits,...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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