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Cracking the rural retail code

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...

Ten brands trying to capitalize on the Barbie Mania

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Rebooting traditional marketing strategy: A case study of three fashion retailers

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India. While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...
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India’s agro, dairy and poultry output grows faster than its population

While the population has grown by 2.5 times, cereal production has grown by 2.8 times, fruits and vegetables by...
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