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Brand engagement strategies during COVID-19

Amrinder Singh, Director, Bonn Group of Industries -
With majority of the population maintaining social distancing and working from home to cease the spread of the deadly coronavirus infection, this is one of the most unprecedented times for brands to engage with their customers and stay connected....
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Beauty & WellnessIndiaretailing Bureau -

Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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