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Celebrity Endorsements: Breaking Through the Blur

Lalit Mohan - December 7, 2024

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

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Fashion & LifestyleIndiaretailing Bureau - February 17, 2025

Fossil opens 1st franchise store in Chandigarh’s Elante Mall

Strengthening its footprint in North India, Fossil brings its signature collections to Chandigarh’s premier shopping destination New Delhi: Lifestyle brand...

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Reliance ranks 2nd globally on FutureBrand Index 2024 ahead of Apple, Nike

PTI - February 17, 2025

Beauty & Wellness

Bajaj Consumer acquires Vishal Personal Care

Indiaretailing Bureau - February 17, 2025

Finance & Funding

Solitario secures $3.6 million in pre-IPO funding

Indiaretailing Bureau - February 17, 2025

Food & Beverage

Cherrapunji craft Gin raises $1.2 mn in pre-series A funding from Japanese Investors

Indiaretailing Bureau - February 17, 2025

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