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PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...

i-mint offers unique proposition to customers

i-mint, India’s multi-brand consumer rewards programme offered by Loyalty Solutions and Research Limited, now offers its users to convert their i-mint shopping points to King Miles and gain free air travel by Kingfisher Airlines.Over the last three years, i-mint...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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