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Blue Ocean Strategy

Brand loyalty not price cutting

The Mall Group, Thailand’s second largest retail chain, will complete a product regrouping of all of its divisions next year, shifting from a price-cutting strategy to a focus on increasing sales from loyal customers, says media reports.This is due...
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Latest News

Kylie Cosmetics by Kylie Jenner debuts in India

Kylie Cosmetics will be available exclusively in 25 Sephora stores nationwide and online on www.sephora.in.Bengaluru: Kylie Cosmetics founded by...
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