Birla Celluose

Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

IMAGES Business of Fashion - August 21, 2017

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...

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Home Decor & FurnishingIMAGES Group Research - April 20, 2024

Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...

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Retail sales grow 8% y-o-y in March 2024: RAI Survey

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