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Bigbasket launches ‘Lit Biker’ campaign for Diwali

The campaign features delivery agents riding with illuminated signs on their helmets to enable 10-minute delivery of non-grocery essentials across Hyderabad and BengaluruBengaluru: Omnichannel grocery delivery firm Bigbasket has introduced the ‘Lit Biker’ campaign for Diwali, to enable 10-minute...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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