Biba
Retail
BIBA expands retail presence; opens 9th outlet in Chennai
BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one of the biggest shopping mall the city has to offer.Taking the store count to 9 in Chennai and 15 in...
Retail
BIBA opens 21st store in Delhi
BIBA, the leading ethnic apparel brand has expanded its retail footprint at its home ground by opening its 21st store in Delhi, making a total of 35 stores across Delhi-NCR. Situated at the heart of the city, Connaught Place,...
Retail
Real Life Case Studies: How visual merchandising raked in revenue
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...
Retail
Measuring show window response
Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...
Retail
How Visual Merchandising helps increase sales
Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something.One may argue...
Retail
Visual Merchandising: Basics of getting it right
Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...
Retail
Shop Windows That Stop: The art of Visual Merchandising
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
Fashion & Lifestyle
Indian brands revive ethnic wear genre, increase space allocation in malls
A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...
Fashion & Lifestyle
Biba opens its largest flagship store at Vijayawada
The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada, Andhra Pradesh.Spread across 5,800 sq. ft. of area, largest store of BIBA is a two-storied space that caters to the...
Fashion & Lifestyle
BIBA launches 2nd store in Aurangabad
BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The spacious outlet is spread across 1,300 sq.ft., catering the latest Spring Summer 2018 collection along with much loved BIBA Girls...
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Latest News
Chandigarh witnessed impressive growth in home & kitchen sector on Amazon
The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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