Being Human Clothing

The new store is situated at Sarath City Capital Mall, Telangana Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced...

To enhance the in-store experience, Being Human has introduced mobile POS that helps with faster checkout and makes the process seamlessLooking back, if you had to pen down your top 3 learnings from 2022, what would they be?COVID has...

There is no denying that the COVID-19 pandemic has had a serious and long-lasting impact on the Retail Industry. Now, as businesses gradually open up in a phased manner, it has become all the more important to stay up...

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily nutrition charts – it was highly anticipated by fitness freaks all over India. Shilpa’s fitness...

Casualwear brand, Status Quo has appointed Kunal Mehta as its Senior Vice President - Business Development and Marketing. In the new capacity, Mehta will be responsible for leading the EBO expansion and brand marketing promotions for the brand. His...

Gone are the days when a shirt was only formal or work attire, simple and designed with a cookie-cutter approach. Today, with a plethora of designs and styles options available, it’s no less than a fashion statement for all...

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...