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Baba Ramdev

Inside Baba Ramdev’s Patanjali empire

Yoga guru-turned-tycoon Baba Ramdev has just set the bar higher for his consumer products business—Rs.1 trillion ($14.9 billion) in net sales, a target he thinks can be reached in 10 years, if not five. The bearded 50-year-old yoga guru has...

Patanjali comes under FSSAI scanner for crude oil claims

Baba Ramdev-led Patanjali Ayurved has come under the Indian food regulator's scanner yet again, this time over its edible oil brand advertisement, which is alleged to be misleading. According to a PTI report: The Food Safety and Standards Authority of...

Patanjali riding on Ramdev's image, not products: Adi Godrej

Patanjali is doing well by leveraging its founder Ramdev's image and selling simple products like ghee and honey, but is still small in the value-added segment, Godrej Group Chairman Adi Godrej was quoted by PTI as saying. "They seem to...

Ramdev to set up manufacturing unit along Yamuna Expressway

Yoga guru-turned-entrepreneur, Baba Ramdev has been scouting for land along the Yamuna Expressway Industrial Development Authority (YEIDA) area. Ramdev is said to be exploring the possibility of setting up a university and putting up an industry to manufacture its array...

'The man who enabled Patanjali to disrupt the FMCG space'

Pittie Group's association with the Patanjali Ayurved brand dates back to 2012 when it began distribution for their range of products in general trade. In 2014, Pittie began associating with Patanjali in modern trade as well, supplying their products to a wide...

SEA files complaint against Patanjali for misleading ad

Edible oil industry body, Solvent Extractors Association of India (SEA), has filed complaints with food regulator, Food Safety and Standards Authority of India (FSSAI) and advertising industry watchdog, Advertising Standards Council of India (ASCI), against Patanjali Ayurved for alleged...

Patanjali to invest Rs 1,150 cr in FY17, eyes double revenue

Yoga Guru-turned-entrepreneur, Baba Ramdev's FMCG venture, Patanjali Ayurved, will invest over Rs 1,150 crore in the current fiscal to set up six processing units and one R&D center, even as it targets a Rs 10,000 crore turnover this year. "We will...

Patanjali to set up processing unit in Madhya Pradesh

Madhya Pradesh Chief Minister Shivraj Singh Chouhan said yoga guru Ramdev's Patanjali group is exploring the possibility of opening a food processing unit in the state. According to a report in PTI: "Patanjali Group wants to set up a food...

SEA to move FSSAI, ASCI against Patanjali mustard oil ad

Edible oil industry body Solvent Extractors Association of India (SEA) is planning to approach Food Safety and Standards Authority of India (FSSAI) as well as Advertising Standards Council of India (ASCI), the advertising industry watchdog, against yoga guru Ramdev...

Patanjali Ayurved dragged to court for toothpaste ad

A complaint against the advertisement of toothpaste of Patanjali Ayurved, company of Baba Ramdev, has been filed in a local court in Sriganganagar and the matter for hearing is due on May 19. According to a report in PTI: The...
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