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B Venkataramana

What retailers know about retaining consumers

In every industry, the product is the star and the customer is king, and the same holds true for retail. However, the fact remains that an Indian customer is hard to please. Technically advanced or not, middle class or rich,...

How retailers provide experiences to consumers

For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience, the product is the star of the show and customer is the king. The retailer is simply the medium that brings...

Retaining customers by adding experiential value

India's retail sector has seen a lot of progress in Tier-I cities, especially in metros. From unique store design concepts to product placement, importance is given to all the minute details to make shopping a wholesome experience for consumers. A company’s...

Retail leadership gets thrust at IRF 2010

The second day of India Retail Forum 2010 began with a discussion on “The Positive Leadership Approach” for the retail industry in India.The session was chaired by Dr Utho Creusen, non-executive director and chairman, M.video, Russia, and non-executive director,...

Reliance Fresh counts 51 in Tamil Nadu

To consolidate its operations across the South, Reliance Retail Ltd has launched four stores of Reliance Fresh at KK Nagar, Satyasai Nagar, AA Road and Anna Nagar in Madurai. With the present launch, the tally of stores in Tamil...
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Benetton opens its largest store in Andhra Pradesh

Located at PVP Mall, Vijayawada, the store is spread over 3000 sq. ft. of retail spaceBengaluru: Italian fashion brand...
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