Ayesha Kapur

Endorsement by Celebrities Promise Success for a Brand

Aradhana V Bhatnagar - May 29, 2014

Celebrity endorsement has been identified to be one of the most viable methods of advertising in recent times. In the beauty and wellness space per se, it's almost like a winning formula that ensures success. However, the underlying prerequisite...

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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...

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Ayesha Kapur

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