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Ayesha Accessories

Store Innovation: Take a coffee break while shopping at Ayesha Accessories

Pondicherry’s prime location, Mission Street is now a home to its native accessory brand, Ayesha. Ayesha Accessories has kicked open the doors of its flagship store in Pondicherry and is all about mixing old and new elements into the...

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...
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SOLOx: Future Plans Of Ayesha Accessories

Jacqueline Kapur, Co-founder and President, Ayesha Accessories on how two emotions - fear and happiness - have influenced her life, brand and company.

ayesha accessories opens flagship store in Pondicherry

Pondicherry’s prime location, Mission Street is now home to its native accessory brand, ayesha accessories recently opened their flagship store in Pondicherry and is all about mixing old and new elements into the space, in terms of interiors as...

Ayesha Accessories eyes expansion in Tier II & III markets, abroad

Accessorizing has always been a very important part of fashion. With rapid urbanisation, media exposure, and the new Millennial belief of ‘Look Good, Feel Good’, the popularity of fashion accessories has gained an unprecedented momentum in India. This is...

8 fashion accessory brands adding bling to the consumer's wardrobe

With rapid urbanisation, media exposure, and our new belief in ‘Look Good, Feel Good’, the popularity of fashion accessories is now gaining unprecedented momentum. Overall, the Indian consumers has begun to set apart a special allocation for buying fashion...

Jacqueline Kapur's Ayesha Accessories adding bling to India's accessory market

From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand Hidesign and finally founding her own company - Ayesha Accessories - German-born Jacqueline Kapur has come a long way. The idea for Ayesha Accessories took root...

Statement Accessories by Ayesha Accessories

Ayesha Accessories has launched a collection of statement accessories for Fall Winter 2014-15. The brand believes that a trendy piece of jewellery can instantly transform basic jeans and t-shirt look stylish and trendy avatar. The collection offers earrings, necklace,...

Ayesha Accessories Unveils Summer Crush SS’14 Collection

Ayesha Accessories has launched Summer Crush collection for Spring Summer 2014 inspired by summer time romance. It is a collection of heart and love accessories in different shades of summer. Priced between Rs 298 and Rs 1598, the Summer...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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